Elon Musk’s?, which has more than 48 million followers,?is one of the most?closely watched?ones?in?the world. On February 20,?the Tesla and SpaceX entrepreneur?wrote a?seemingly innocuous?comment on Twitter?that bitcoin prices “do seem high”.?

Two days later,?the?price of?Bitcoin?dropped?by?more than $3,000 within 5 minutes – shortly after?the opening of the US stock exchange.?The decline?plunged as much as?17% within 24 hours. , which had bought $1.5 billion?worth of?bitcoin, also saw?its?stock prices?drop.??

This is not the first time that Elon Musk has influenced his company’s share or Bitcoin prices?through?his?Twitter?activity.?Previously,?after?the billionaire tech titan?changed his Twitter bio to?#bitcoin,?the price of Bitcoin rose from 32,000 U.S. dollars to nearly 38,000 U.S. dollars.?

As a?celebrity entrepreneur, Elon Musk’s every move on Twitter?is?examined. On February 2, he posted “Off Twitter for while”, which?triggered?yet?another round of?news reports.

The number of replies to?Elon Musk’s?infamous tweet garnered more than 34,000 replies – much higher?than the average number of replies to his?tweets over?the past 12 weeks.??

After Musk announced that he was taking a hiatus from Twitter on February 2, 90% of his tweets published in the past 12 weeks had less than 11,715 replies.

Naturally, this move aroused the attention of the media around the world, who followed up with news reports on?what exactly was Elon Musk doing while?he?claimed to be “off Twitter”.?

However, this Twitter hiatus didn’t last long. Less than 48 hours later, Musk resurfaced on Twitter on February 4 with a slew of re-tweets and?started?posting up to?10?tweets?in a day.??

Reviewing Elon Musk’s 2020 Twitter Activity?

We?review?Elon Musk’s?Twitter activity in 2020?with?, the unified social media?and?CX?management?platform.?

Last year, he posted?3,684 tweets. Besides ‘Tesla’,?‘Bitcoin’?became another?frequently-used?hashtag on Twitter. Among his tweets, 11% of them?were?written by him?(Proactive tweets),?9% are?Retweets, and?a?whopping 80%?of them?are?Replies. This shows that Musk likes to interact and engage with netizens.?The?highest number of proactive tweets in a day was?chalked up?on July 15, when he posted 9 tweets, while 37 replies were?recorded?on July 2?– even higher than former US President Donald Trump, who is?an avid Twitter?user.??

How does Elon Musk’s?Twitter?activity compare?to?Tesla’s?and another?influential?company CEO?– Amazon’s??

Of Musk’s 390 proactive tweets?in 2020,?28 of them were re-tweeted on Tesla’s Twitter account, which attracted?a whopping number of 2,956 replies.?In contrast, Bezos?only produced 11 proactive tweets for the whole of 2020.?

With?Falcon.io Benchmark, we can analyse the engagement rates on Twitter accounts –?down to the most engaging tweet and optimum timings for Twitter engagement. Musk has 6 times more followers than Tesla on Twitter, while the average engagement rate of Musk’s Twitter posts is close to double that of Tesla’s.??

Looking at the great disparity in following?between Musk’s and?Telsa’s Twitter accounts, it is no surprise that Tesla is looking to beef up its customer?service?support?for its CEO online.??According to?media?reports, is hiring “Customer Service Specialists” to handle a range of customer issues including addressing customers’ complaints that?are directed to Elon Musk via social media.?Musk regularly tweets about product updates, opinions on Tesla’s stock performance and even responds to customer’s?comments on Tesla’s products.?

Although?some may?think that Musk spends too much time on Twitter,?he?thinks?otherwise?as?most of his tweets are centred around?issues?that?he is trying to resolve. At the same time, he also urged?people to take his tweets with a pinch of salt.?Those?who?know?better would note?that?Musk’s?tweets are no ordinary tweets.??

The charts and figures in this article are put together using??which?listens to what over 100,000 brands are saying on social media and understands how the audience is reacting to that. Clients use Benchmark to help them create better content, get more certainty around their social media strategy, and automate all their reporting.??

for more information on Falcon.io, your one-stop platform for social media communications. Companies that have worked with Falcon.io include Carlsberg, Coca-Cola, McDonald’s and L’Oreal.

The original version of this article is written by Wendy Huang,?Senior Communications Strategist, Global Communications at PR Newswire.?