Digital innovation has reshaped?the media and public relations industry in APAC – and the COVID-19 has only accelerated the pace of transformation. Many news and media companies are strengthening their digital presence?– with more live?streams,?push notifications?and live blogging.?This?has?sparked the need for journalists and editors to equip themselves with new skills and?work performance metrics.?? Creating compelling?content?on digital platforms,?leveraging audience data to better engage readers?and maintaining an active social media presence are?prerequisites for media professionals?these days.?Naturally, PR practitioners also need to?evolve and?adapt their outreach and pitching efforts to better serve the needs…

The events of 2020?have?hit newsrooms hard – journalists?are?grappling?with a turbulent news cycle, from relentless pandemic developments to reporting political unrest in APAC. On top of these, they?are required to?generate stories with leaner resources such as downsized staff and declining revenue?–?and?deal with?digital disruption.?? Cision, PR Newswire’s parent company, recently released its State of the Media Report (APAC Edition)?that examines?today’s media landscape – from the lens of journalists. It surveyed more than 2,800 journalists from 19 markets around the world?to uncover the?shifts in the?inner workings of journalists, from their editorial strategy, pitching?their?preferences?to?challenges…

The media industry?saw a?challenging?2020, from working on a relentless COVID-19 news cycle, declining print revenue to?a shift?in?media consumption habits.?What are the?upcoming trends?and challenges that will?define?the media industry in 2021?? PR Newswire’s?Audience Development Team, which operates from 9?markets?across APAC,?charts out what lies ahead for the?media?industry in each?market.?? 1. Australia??? [caption id="" align="alignnone" width="500"] This year’s Australian Football League could be affected by the COVID-19 pandemic.[/caption]   The media in Australia will face two challenges in 2021 – the likely return of live events?and managing a new paradigm of workplace operations, according…

The Consumer Electronics Show, or more popularly known as CES, will go all-digital for the first time this year, given the COVID-19-related movement restrictions. This transition changes the ballgame on how PR pros can reach out and pitch to tech journalists, who cover one of the most influential tech events in the world. CES 2021, which takes place from 11 to 14 Jan, will feature product unveilings, demos and keynote presentations by more than 1,000 expected exhibitors. Gary Shapiro, CEO of CES’s organizer, Consumer Technology Association shared that many international…

As the year-end holiday season kicks in, domestic tourism is on the rise?in APAC. With global movement restrictions, more people are looking at destinations that are closer to home.??The surge of interest in local recreational activities has led to opportunities for brands to pitch relevant products and services.? However, travel journalists and editors tend to scan through numerous press releases and pitches that land in their inboxes daily. One way of cutting through the clutter is having a pitch that is customized to their media outlet and speaks to their…