Nothing could be more frustrating than realizing you have been underutilizing a tool. To avoid this and ensure you get the most bang for your buck, this article will guide you on how to make the best use of your current media monitoring tool. (Hint: If you’re still deciding which tool to get, our?Ultimate Media Monitoring Buyer’s Guide?is designed to help you make the decision. Read it before you sign that contract!) Tip 1: Strategically Structure Your Onboarding Training Sessions As intuitive as media monitoring tools and platforms can be,…

Measurement is critical in today’s media landscape. Combing through the data of your campaigns can help quickly identify the elements and messaging that worked, those that didn’t, and help develop more effective strategies for the future. PR measurement can also help prove and justify investment, something that’s even more important now that, according to the recent?Global Comms Report, 47% of comms leaders now report directly to the CEO. But where do you begin if you’re new to all things measurement? Cision’s recent?Measurement 101 webinar, led by Insight Directors Camille Rollason…

Elon Musk’s?Twitter?account, which has more than 48 million followers,?is one of the most?closely watched?ones?in?the world. On February 20,?the Tesla and SpaceX entrepreneur?wrote a?seemingly innocuous?comment on Twitter?that bitcoin prices “do seem high”.? Two days later,?the?price of?Bitcoin?dropped?by?more than $3,000 within 5 minutes – shortly after?the opening of the US stock exchange.?The decline?plunged as much as?17% within 24 hours. Tesla, which had bought $1.5 billion?worth of?bitcoin, also saw?its?stock prices?drop.?? This is not the first time that Elon Musk has influenced his company’s share or Bitcoin prices?through?his?Twitter?activity.?Previously,?after?the billionaire tech titan?changed his Twitter bio to?#bitcoin,?the…

Adapting communications strategies to the new normal has been a recurring theme in PR Newswire’s series of webinars this year. We highlight tips from 3 PR experts?from Hong Kong and Singapore,?who spoke at?our?recent webinars. They are?Danny Tan, Senior Vice President at Omnicom PR Group,?Patrick Yu, Senior Vice President & Partner,?FleishmanHillard and Felix Poon, Founder & Managing Director, Vis Communications. To?prime?communicators for?a bumpy road to?2021, we get these PR pros to share advice on tackling PR challenges in areas such as measurement, internal communications and media relations.?? [caption id="" align="aligncenter" width="263"]…

As we enter the final quarter of the year,?it is imperative that?PR professionals?start?planning their communications plans for 2021. It has been a year of?unprecedented challenges, movement restrictions?and economic headwinds brought?about?by the COVID-19?pandemic?and the?road ahead?is still fraught with many uncertainties.?? After?months of shelving your?campaigns, it is time to make up for lost time by?relooking your campaigns and?chart out communications plans for next year.?With 2021 around the corner, here’re?5?steps to?start?developing?an effective communications plan.?   ?1. Know what your brand stands for – Identify action words that form the basis of all content???…