Whether at Tokyo’s Shibuya’s Crossing, standing in the face of Australia’s largest full-motion digital billboards in Melbourne, Victoria, or strolling along Orchard Road, one of Singapore’s most bustling streets, one thing is always looking back at you – Advertisements. [caption id="" align="aligncenter" width="1120"] Tokyo’s Shibuya Crossing surrounded by billboards[/caption]   The question is, do consumers, like yourself, buy into these advertisements? The Asia-Pacific region accounts for the?second-highest advertising spending worldwide?at over 200 billion U.S. dollars per year, which leads to an incredibly high advertisement exposure rate. However, studies have shown…

The media industry?saw a?challenging?2020, from working on a relentless COVID-19 news cycle, declining print revenue to?a shift?in?media consumption habits.?What are the?upcoming trends?and challenges that will?define?the media industry in 2021?? PR Newswire’s?Audience Development Team, which operates from 9?markets?across APAC,?charts out what lies ahead for the?media?industry in each?market.?? 1. Australia??? [caption id="" align="alignnone" width="500"] This year’s Australian Football League could be affected by the COVID-19 pandemic.[/caption]   The media in Australia will face two challenges in 2021 – the likely return of live events?and managing a new paradigm of workplace operations, according…

As 2021 unfolds, businesses?are?treading the year with caution as the COVID-19 situation continues to develop with?new?strains and resurgence of cases across APAC.?To gain a better?projection and understanding?of how the pandemic?might?shape?press releases in 2021,?we?analyzed?7?press release trends?in key industries, from healthcare, technology to events,?last year and how they were affected by the health crisis. (For each industry, we have also added the % increase in press release volume from 2019.) 1. Volume of healthcare-related press releases (+60%)? During the pandemic, demand for medical products and services such as masks, vaccines and medical…