This year’s Consumer Electronics Show (CES), which took place in Vegas, returned in full force after two years of COVID-related adjustments. A recent analysis from Cision’s Insights team found that the 2023 CES generated 2.5 times as much media coverage as the fully virtual CES held in 2021, returning to pre-pandemic highs. Unlike other post-show coverage, Cision’s?2023 CES Industry Trends Report?goes beyond merely highlighting the brands, products, speakers and topics that generated the most buzz during the show, but also explores what these findings mean for strategic communications teams and…

Interviewing people is what a journalist does every day, but we seldom hear what a journalist wants to say. This year, we launched Behind The Byline Podcast and spoke to 9 journalists from 8 markets in the APAC region. They shared their day-to-day challenges, memorable assignments, and insights on industry trends. Given their job nature, it is no surprise they share a lot in common. Here are the 5 things we learned from journalists and editors on Behind The Byline Podcast. 1. Tips to make press releases stand out Journalists…

The media industry saw a challenging 2021, from journalists grappling with virtual reporting to declining print revenue. Alongside these challenges are opportunities such as the shift in digital media consumption and the rise of new technology and platforms. 2022 looks set to be an exciting year for the industry with buzz centered around concepts such as the metaverse, Artificial Intelligence, and paid content subscription for quality content. In a two-part special, PR Newswire’s Audience Development Team, which operates from 9 markets across APAC, charts out what lies ahead for the…