For PR, media relations and brand communications professionals trying to get earned media will always remain a priority. Yet according to the recent?Global Comms Report, 52% of comms leaders strongly agree that their jobs?are becoming increasingly challenging. That’s despite positivity among 58% of these leaders, who say they are optimistic about their position in relation to the C-Suite.? With?PR professionals outnumbering journalists five to one?by some estimates, there is a lot of competition for journalists’ attention. And as journalists struggle to keep up with the demands of their jobs amid…

3 key takeaways from PR and media practitioners, and content creators The tourism sector and the national economy are starting to rise upon the reopening of domestic and international travels. One of the nation’s leading sectors, the tourism industry lost IDR 20.7 billion in revenue due to the COVID-19 pandemic. In this recovery stage, the role of public relations and media practitioners becomes essential in rebuilding brand image. Recently, we have successfully concluded our Media Coffee at The Laguna, a Luxury Collection Resort & Spa, Nusa Dua, Bali on August…

When it comes to pitching COVID-19 related stories to healthcare media, keep it simple and practical. That’s the key tip from?Uyung?Pramudiarja, Managing Editor of?detikhealth, an online healthcare news website in Indonesia.? As the pandemic continues to evolve,?Pramudiarja?predicts that COVID-19-related stories will stay dominant in?detikHealth’s?coverage. What types of pitches would get his attention???Simple and practical ‘what to do’ and ‘how?to’ tips that?are?relatable to?everyday?life.?? Pramudiarja?is one of the 15 editors and journalists whom PR Newswire interviewed for its 2021 Healthcare Media Pitching Kit (APAC Edition).??The media share best practices and tips on…

The healthcare industry?has been in the eye of the storm over the past year with the evolving COVID-19 situation. The industry has had to rapidly evolve in the outbreak – from scientists developing vaccines in record time to hospitals ramping up the use of technology. With an influx of developments, there are many opportunities for brands to?collaborate with the media to share educational and informative content that addresses the concerns of readers and get them up to speed on the latest healthcare developments. In?PR Newswire’s 2021 Healthcare Media Pitching Kit…

Digital innovation has reshaped?the media and public relations industry in APAC – and the COVID-19 has only accelerated the pace of transformation. Many news and media companies are strengthening their digital presence?– with more live?streams,?push notifications?and live blogging.?This?has?sparked the need for journalists and editors to equip themselves with new skills and?work performance metrics.?? Creating compelling?content?on digital platforms,?leveraging audience data to better engage readers?and maintaining an active social media presence are?prerequisites for media professionals?these days.?Naturally, PR practitioners also need to?evolve and?adapt their outreach and pitching efforts to better serve the needs…