During these periods, children can employ the robot to gain entry into exclusive areas, such as the warm-up zone, locker room or VIP section, directing interaction with their beloved players or teams, so that every football-loving soul can express the purest passion of live football in this way.

As part of its commitment to improving the lives of children, Hisense wants to leverage user-centric technology and social responsibility worldwide. For this remarkable occasion, Hisense supported state-of-the-art commercial products like interactive displays to a hospital in South Africa, and the children had the enriching opportunity to learn how this technology works through interactive activities with the help of volunteers. Also, hospital can use that in their daily office, meeting or discussion, making their working processes more electronic and convenient. 

"We gladly accept the digital board and it will go a very long way to share ideas and brain storm with the directors, doctors and management teams of the hospital, this digital version will make life so much easier." According to the manager of hospital.

UEFA Foundation was founded in 2015 as a charitable organization governed under Swiss law, with a long-standing philosophy that aligns with the concepts of youth care and social responsibility of Hisense. During the EURO 2024 tournaments, fans also noticed "BECAUSE EVERY CHILD IS A CHAMPION" slogan on the LED board at the pitch side, which perfectly coincides with the "Faith In Young Champions" proposal called upon by Hisense this year, also making the collaboration more possible.

Carine Nkoue, General Secretary of the UEFA Foundation, said, "Football is not only the number one sport in the world but is also a great platform to create solidarity projects for those in need. I would like to encourage all of you to join the activities of the UEFA Foundation for children and become a supporter of this global initiative. With Hisense's support and the solidarity of the European football family, we can achieve even more."

Engaging in charitable endeavors and fulfilling corporate social responsibility has long been a cornerstone of Hisense's corporate culture. The company has proactively allocated resources towards public welfare initiatives with the concept of helping everyone enjoy every moment of life with user-centric technology.

Thanks to its global presence in the diversity industries, Hisense is empowered to take on a broad range of social responsibilities to enhance healthcare and education standards worldwide. Hisense exports ultrasound and other equipment to over 20 countries in Asia, Central and Eastern Africa, and Europe to meet a diverse range of those in needs. Hisense's commercial display products have also gained market traction in over 40 countries, including Europe, the United States, and the Asia-Pacific region.

For many years, Hisense has actively participated in public welfare activities initiated by world-class sports events. The collaboration this time is a spiritual inspiration to upgrade the CSR campaign from product sponsorship to beyond time and space.

Looking ahead, Hisense and UEFA Foundation will keep working to advance their philanthropic efforts and provide greater benefits to various regions around the world by leveraging their respective resources. 

About Hisense
Hisense is a leading global home appliance and consumer electronics brand. Hisense's business covers multimedia products (with a focus on Smart TVs), home appliances, and IT intelligent information. Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024, and now operates in more than 160 countries.

VAR (Video Assistant Referee) technology in football uses video footage and a team of referees to review and assist the on-field referee's decisions, ensuring greater accuracy and fairness in key moments such as goals, incidents in the penalty area, red cards, and mistaken identity. UEFA's semi-automated offside technology (SAOT) will be part of the VAR system to supporting faster in-match decisions.

Throughout the tournament, video match referees will be based at the International Broadcasting Center in Leipzig, where they will review plays on Hisense screens. Hisense has also secured branding and design rights for all pitch-side referee review screens. Thus, during VAR reviews, the Hisense brand will be prominently displayed at the game site and on the stadium's giant screens.

Being selected as the Official Screen Provider for VAR, showcasing Hisense's remarkable display technology prowess accumulated over the past five decades. Hisense TV shipments have consistently secured the second position worldwide for two consecutive years, and steadily closing in on first place. Particularly in the European market, Hisense TV witnessed a notable 35.9%YoY increase in shipment during Q1 this year.

"UEFA is delighted that Hisense is committed to European National Team football by, amongst others, providing the VAR screens for the tournament. The Hisense cutting-edge screen technology will support the VAR refereeing teams to review and assist on-field decisions ensuring greater fairness at the upcoming UEFA EURO 2024?," said Guy-Laurent, Marketing Director of UEFA.

Having partnered with every UEFA EURO tournament since 2016, Hisense has forged a strong and enduring connection to Europe's top football events. It is steadfastly committed to further driving technological development as it continues to elevate the viewing experience.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand. Hisense's business covers multimedia products (with a focus on Smart TVs), home appliances, and IT intelligent information. Hisense Retains No. 2 Ranking Globally for TV Shipment in 2023. Hisense has grown rapidly, and now operates in more than 160 countries.

"Globalization is an overarching trend. Despite the current challenges, we remain confident in the future," Mr. Jia explained at the "China Sustainable Growth Forum". More and more global companies are gravitating towards advanced technologies as they transform and upgrade high-end industries. Consequently, low-end products are being substituted by mid-to-high-end alternatives, a trend that aligns with Hisense's own trajectory.

Hisense reported double-digit growth in both revenue and profits for 2023, with increases significantly in China as well as various international markets.

The home appliance industry is highly competitive on a global scale. It relies heavily on an integrated system encompassing R&D, manufacturing, marketing, and supply chains. Major brands therefore have significant worldwide reach. To thrive internationally, Hisense localizes these functions through a unified production, marketing and R&D approach. This fosters collaboration across national borders.

Mr. Jia said: "Regardless of nationality, it's important that businesses respect local culture, social norms, consumer behaviors, and R&D practices wherever they operate. As such, Hisense continues to provide employment, fulfill economic duties and our social responsibilities. If it involves a local acquisition, the original brand must be respected and reshaped to enhance the longevity of the operation."

Currently, Hisense operates 34 industrial parks, 25 R&D centers, and 66 overseas companies worldwide. Its 2023 revenue is projected to surpass 200 billion yuan, with overseas markets accounting for over 42% of the group's total. Through regional hubs, Hisense aims to deeply understand local consumer needs and develop cutting-edge, high-quality products tailored for each market.

At the same time, Hisense's extensive worldwide network provides mutual support in supply chain management, inventory turnover, and delivery cycles. This significantly cuts logistics costs, resource consumption, and emissions.

But true localization takes time and patience, not just slogans. Chinese enterprises must embrace diverse cultures with tolerance and mutual understanding as they integrate globally. In this regard, open cooperation is essential in rebuilding trust in a changing competitive environment.

"Our confidence in the future of globalization remains steadfast. The world may have regional, linguistic, and cultural differences, but the people's aspirations for a better life, their pursuit of prosperity and their desire for equal exchange and friendship are the bond that unites us all," Mr. Jia said.

Balancing growth with innovation, inclusivity and sustainability remains a persistent challenge as we revitalize the global economy. Hisense is committed to engaging constructively in both international competition and cooperation, guided by an ESG mindset. Hisense will continuously strive to reduce our carbon footprint, utilize more recyclable materials in its home appliances, and be a force for positive change in the world.

About Hisense
Hisense is a leading global home appliance and consumer electronics brand. Its business covers multimedia products (with a focus on Smart TVs), home appliances, and IT intelligent information. Hisense currently operates in more than 160 countries.

Also, according to data released by AVC Revo, the global shipment of Hisense TV in the 2022 seized 2^nd place worldwide while its market share reached 12.06%. The overseas shipment of Hisense TV increased 12.2% year-on-year, seeing rapid growth in Europe, Japan and emerging markets.

In the recent FIFA World Cup 2022^TM, Hisense, as an Official Sponsor, had caught eyes by its LED perimeter board " Hisense TV, China's No.1, World's No.2". The record also shows that Hisense has always been relentlessly committing to delivering more premium solutions and providing customers with next-level enjoyment.

About Hisense

Hisense is headquartered in Qingdao, China. In the past 54 years, Hisense has always been adhering to the core values of "Integrity, Innovation, Customer Focus, and Sustainability" and the development strategy of "Sound Technological Foundation and Robust Operation". The business covers areas including multimedia, home appliances, IT intelligent information and modern service industries. With the rapid development in recent year, Hisense business is expended to more than 160 countries and regions. Smart TV, which is the core of Hisense B2C business, has always been at the forefront of the global industry. Besides B2C, Hisense is also in the global leading place in B2B industries including Intelligent Transportation, Precision Medicine and Optical Communications.

Major global sports events have always provided an unprecedented opportunity for the demonstration and promotion of disruptive display and broadcasting technologies. In April 2017, for the first time, Hisense and FIFA formed a partnership, whereby FIFA appointed Hisense to broadcast the sports events live and develop advanced display products. The viewing experience was significantly enhanced for football fans worldwide with the roll out of Hisense's official World Cup TV, a unit that had been customized through the application of a number of advanced technologies, including Motion Estimation and Motion Compensation (MEMC), the sports mode, facial recognition to identify football players, and artificial intelligence (AI)-powered interactive image search. "FIFA and Hisense will join forces to create a more immersive viewing experience for fans worldwide through technology and innovation," stated Mr. Infantino.

FIFA and Hisense had already collaborated during the 2018 Russia World Cup. They will work even more closely during the 2022 World Cup in an effort that will involve more products and stakeholders than had been the case during the event in Russia. "FIFA understands that Hisense has always attached great importance to energy conservation, environmental protection and sustainable recycling, an ongoing commitment which is fully reflected in its research and development, production, sales and recycling of products as the two entities continue deepening the collaboration," indicated Mr. Infantino. "The laser TV developed by Hisense reduces power consumption by more than 50 per cent compared with traditional LCD TVs, a factor that will have a significant impact on consumers' buying decisions."

"We are about one year away from hosting the 2022 Qatar World Cup, an event which is expected to deliver an unforgettable experience for both the host country and football fans everywhere," added Mr. Infantino. FIFA has been committed to promoting the advancement of science and technology through the power of football so as to exert a positive influence on society. With the support of Hisense, the Qatar World Cup expects to create a visual feast that will be remembered as a truly iconic sports event.

It is the first time in the history of UEFA EURO that the interval between tournaments was extended to five years rather than the usual four. This year also marks the 60th anniversary of the quadrennial event. This year's tournament was especially anticipated by spectators and football fans around the world, as it is the first world-class sporting event following the ending of lockdown measures in most countries since the outbreak of the pandemic, as well as the first to allow a certain number of spectators to watch the game on site. There was a huge turnout online in Europe for this first game of the tournament, while Chinese fans, due to the time difference, stayed up late to watch the game. The first three days of UEFA EURO 2020 happen to coincide with the Dragon Boat Festival holiday in China, when star teams from Belgium, England and the Netherlands had their first matches. The popularity of these three teams in China is expected to send ratings soaring among that audience.

Five years ago, in 2016, Hisense, the first Chinese sponsor of UEFA Euro in the 56-year history of the tournament, left a lasting impression on the audience with the tagline "Hisense TV China's No. 1". During the opening match this year, however, Hisense chose to remain low-profile, by returning to the earlier tagline "Buy TV, Choose U7". The U7 is a customized TV set series officially created for UEFA Euro 2020, and is proving to be an item in the Hisense TV portfolio that is turning a lot of heads. Just as most soccer teams have their own legendary "No. 7 player", Hisense's executives, as they have become of aware of the series' popularity, have started referring to it in company meetings as "Hisense's No. 7 Player".

Publicly available data from All View Cloud show that for two consecutive months, three models in the Hisense U7 series have been among the top 10 best-selling new TVs in China. Hisense U7G-Pro, the world's first ULED XDR TV, boasts a peak picture brightness of 1600nit, more than 5 times that of ordinary LCD TVs, vastly boosting the clarity of the image and the level of detail. The ultra-high 144HZ refresh rate eliminates the streaking effect that mars the viewing experience when players run or pass the ball. Hisense has also developed a "Super Fan" viewing mode tailored for this year's UEFA Euro, which includes features such as AI Green Field (a smart feature that optimizes the viewing effect when panning over a field green grass, rendering the image substantially clearer), AI Watching and Multi-Perspective Watching. The lineup of these special features with the football fan in mind makes U7G-Pro a particular good choice for watching UEFA EURO 2020 games.

The KANTAR BrandZ? Top 50 Chinese Global Brand Builders is one of the world's most informative and watched ranking of brands. The 2021 report surveyed more than 860,000 consumers across 11 markets, resulting in an authoritative evaluation that objectively identifies and classifies the brands that most appeal to consumers worldwide.

Hi, the abbreviation of Hisense, aims to pay tribute to consumers and partners; the Champion not only explains Hisense's leading advantages and market position in major categories and industries, but also Hisense's persistence and firmness of champion quality and champion technology.

On the same day, Hisense also officially launched the new matrix of customized TV U7 for the 60th anniversary of the EURO in the world. Fisher Yu, the President of Hisense Visual Technology, has announced that the Hisense U7 series TV is to become the world's largest selling item TV in history, becoming a generation of classics and legends.

Hisense U7G-PRO is the world's first ULED XDR TV with 5 times the dynamic range of ordinary TV and a peak brightness of up to 1633 nits, representing the highest level of 4k TVs in the world. Meanwhile, the new Hisense U7 TV will be equipped with a new generation of image processing chip--the Digital Video Processing Chip U+ Super Picture Quality chip, from the scene to the target metadata processing, the performance is 100% better than the third generation. 

As a tournament-grade flagship TV, the Hisense U7G Pro series supports technologies such as AI Green Field, Do Not Disturb Mode, AI Viewing, Multi-view Viewing and Picture-in-Picture Viewing to assist fans to watch the game immersively.

The U7, the champion item of the EURO 2020, is seen by the Chinese home appliance industry as a major upgrade in the comprehensive strength of hardware, picture quality chips and light control capabilities. Hisense U7G series new TV has been officially pre-ordered.

From 2016 to 2018 to the EURO 2020, Hisense has continued to sponsor top sporting events, which is unprecedented among Chinese companies. In 2020, Hisense's overseas revenue was RMB 54.8 billion, increased by 18.6% YOY.

In 2021, the core of Hisense's "Integration of Brand and Sales Growth" strategy is to leverage the marketing of top international events and focus on the sales of core item products. Previously, Coca-Cola, Samsung, Sony and other top global brands have risen rapidly from "national companies" to "global companies" through sponsoring top events.

Picture quality is the foundation of TV products. Fisher Yu said, as the official sponsor of EURO 2020, we will bring a customized version of the EURO 2020 ULED U7 series to soccer fans around the world. Hisense, which will launch new Laser TV products at CES every year, this year launches a full range of TriChroma Laser TV products from 75-inch to 300-inch, announcing the start of a new era of TriChroma Laser TV. Hisense new TriChroma Laser TV adopts RGB laser light source architecture. Different color lasers are separately packaged and finely controlled, which result in purer color performance. This product achieves 20% brightness enhancement at the pixel-level and 430-nit picture brightness. In addition, the TV's highest color gamut standard can reach 107% BT2020, and the color gamut coverage can reach up to 151% of the DCI-P3 film color standard, which is almost 50% beyond high-end cinema.

Application is the soul of TV product. Fisher Yu said screens are vitally important in the reconstruction of our lifestyle due to their unique value and function. In the challenging 2020, Hisense has focused on home entertainment, and launched products such as social TV, 8K dual-screen TV, and the TriChroma Laser TV, which can support conference calls with thousands of callers. In 2021, Hisense will continue to expand on the function of large screens as the center of the smart home, allowing their application as a home social platform. The upgraded Hisense social screen supports home office, online lectures, home care, AI fitness and a whole range of social and business needs. Hisense's eco-screen products are user-centered. They are based on the evolution of time and space in home life and designed to cover wide variety of elements of everyday life including home learning, office, leisure and entertainment, life management, image management and others.

For example, Hisense has launched an eco-screen product for touch screen education in response to the rapid growth of children's family education demands, which can realize home-school interaction, homework guidance, mock tests and other educational models. Hisense's home fitness screen product for fitness lovers supports online courses and video sessions, AI guidance, and can generate individual fitness plans as well as record the exercises. Hisense also provides gamers with large screen gaming products that support console games, cloud games, and online games. Hisense will also launch vehicle display, transparent display, and dual display screens, as well as home eco-screen products that would be able to provide community services such as remote medical consultations and community facilities management. Additionally, services such as travel navigation, education, and remote meetings would be available.

At the same time, Hisense will continue to improve the picture quality and experience with chip capabilities. Hisense will also mass produce 4K120Hz dual screen chip, 8K 120Hz picture quality processing chip, AISOC intelligent voice chip and AI vision SOC chip. The chips will be applied to ULED TVs, which are top-selling high-definition TVs bringing audio-visual shock beyond the imagination to users. The advancement of modern display technology is defying the limitations of time, space and the number of access devices. The screen will connect all services, social experience and people. The ever-enhancing picture quality and application experience continue to strengthen the important position of TV products, and it also brings a rebound in the global TV market. Global TV giants are facing a new racetrack.

As the global vane in consumer electronics industry, CES has attracted much attention every year. Affected by the epidemic, CES 2021 embraces its first-ever virtual event in history. Hisense made its debut at the 2021 Consumer Electronics Show at 7 am on January 11th. As usual, Hisense will launch the latest laser TV products as the most important part of CES. This year is no exception, and Hisense officially launches TriChroma Laser TV with screen sizes ranging from 75-inch to 100-inch.

What is so special about TriChroma Laser TV? Dr. Liu Xianrong, the Chief Scientist of Hisense Laser Display, introduced that the TriChroma Laser TV product adopts a new RGB laser light source architecture at the press conference. Different color lasers are separately packaged and finely controlled, which result in purer color performance. The high-class DLP solution achieves 430-nit picture brightness exceeds that of a regular TV.

"From dual color to full color, we have achieved a 128% improvement in the original RGB color. The TV's highest color gamut standard can reach 107% BT2020. The three primary color light sources, with extremely high color purity, bring an amazing color performance. The color gamut coverage can reach up to 151% of the DCI-P3 film color standard, which is almost 50% beyond high-end cinema." Dr. Liu Xianrong said, the product experience provided by standard TriChroma Laser TV has improved significantly.

"Hisense defined two crucial requirements for immersive viewing demands: presence and experience for display devices that need to satisfy family immersion." Dr. Liu Xianrong introduces that Laser TV creates presence with a giant screen. Specifically, something at least 75 inches; one with full color coverage of DCI-P3 standard, and brightness over 350 nits; and one that brings experience to life with close watching and eye-comfort. As a TV product in the AIoT age, Laser TV also satisfies the requirement of families' desire for socialization and entertainment. For example, the new Laser TVs are equipped with AI smart cameras to support deep interaction such as online karaoke and fitness.

Since Hisense's first 100-inch Laser TV launched in 2014, the resolution has improved from 2K to 4K; the light source has evolved from laser-phosphor to dual-color laser, then TriChroma laser; and the size has expanded from 75-inch to 100-inch and now to 300-inch! In only six years, all of these product upgrades and advancements have been achieved.

The possibilities of laser display are being accelerated more than ever before. According to statistics, the overseas sales of Hisense Laser TV increased by 288% YOY in 2020, with great performance in 17 countries around the world including the United States, Mexico and Australia. In China, Hisense Laser TV get three models into the top 10 best-selling list 2020. Simultaneously, the entry of Samsung, Sony, LG and other global leading manufacturers has also brought new vitality to this new display technology, dominated by China. The Consumer Electronics Survey Office of the China Electronics Chamber of Commerce researched TV consumers over the past three years, and the results showed that laser TV had the highest recommendation rate at 70%, greatly exceeding the industry average of 54%.

As a brand-new TV category launched only five years ago at CES, Laser TV has moved from a niche market to a mass market from the view of market, consumers and manufacturers. Laser display technology is showing the characteristics of Moore's Law, and the explosive market growth is about to start.

Hisense will also launch a Sonic-Screen Laser TV, a 10,000+ lumens commercial Laser TV, and a mass-produced Self-Rising Laser TV, leading the laser display technology toward a new milestone, Fisher Yu said.

QINGDAO, China, Oct. 1, 2020 /PRNewswire/ -- Hisense, the global consumer electronics and home appliances market leader, today announced a multi-year partnership with esports organization, . Through this partnership, the two companies will produce a variety of content, including product reviews, video collaborations and social engagement, each featuring Hisense appliances and Fnatic's prominent teams.

"We are thrilled to partner with Fnatic, one of the world's top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans," said Alex Zhu, the Vice President of Hisense International. "We hope to make Hisense TV and home appliances truly their friend and right hand in life by constantly exploring the needs of fans, so as to allow them to focus on enjoying every moment of esports games. Supported by the unique VIDAA operation system that launched at Hisense TV, we are dedicated to bringing more esports and Fnatic content to our big screens for fans."

Hisense provides reliable smart home appliances including televisions, refrigerators, air conditioners, washing machines, cooking appliances among many others, that meet the demands of modern consumers. As a part of the deal, all Fnatic facilities will be upgraded with Hisense products. Fnatic will also have access to Hisense's global network of customers, allowing for a wider audience and the potential to build a stronger fan base. This partnership represents another strategic milestone in Fnatic's continued expansion into China.

"We are proud to partner with Hisense, a forward-thinking, innovative company, that is committed to bringing happiness into the homes of millions of families," said Sam Mathews, Founder and CEO of Fnatic. "As a trusted partner, we are excited to share this collaboration with our fans, players and creators."

About Hisense

Founded in 1969, Hisense is headquartered in Qingdao, China. In the past 51 years, Hisense has always adhered to the core values of "Integrity, Innovation, Customer Focus, and Sustainability". The business covers areas including multimedia, home appliances, IT intelligent information and modern service industries. Hisense has built 54 overseas companies and offices,14 high-end international production facilities, and 17 R&D centers worldwide, with the sole aim of delivering first-rate and affordable products that improve the lives of consumers.

About Fnatic

Fnatic is a global esports entertainment brand headquartered in London, laser-focused on seeking out, levelling up and amplifying gamers and creators. Founded in 2004 by Sam Mathews, Fnatic teams have since claimed more than 200 championships across 30 different games. Driven by entertainment, Fnatic is the channel through which the most forward-thinking brands communicate with young people. It delivers industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. For more information, visit Fnatic.com.

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Gong Li has brought Chinese films to the international stage. The cooperation between Gong Li and Hisense, which has promoted Chinese brands to the world, brings out the best in each other. The most important reason for choosing Gong Li is her ultimate spirit, which coincides with Hisense's reliability and focus. In addition, this cooperation benefits the overseas marketing activities. As one of the most globally recognized Chinese-born actors, her movies "Red Sorghum", "The Story of Qiu Ju" and "Farewell My Concubine" won the Golden Bear Award of Berlin International Film Festival, the Golden Lion Award of Venice International Film Festival and the Golden Palm Award of Cannes International Film Festival respectively. She also served on the Jury of Venice International Film Festival and Tokyo International Film Festival with unparalleled professionalism in the Chinese film industry.

Gong Li is known as the "Queen", while Hisense is the absolute king in the Chinese TV market. According to CMM, an authoritative third-party data organization, Hisense topped the Chinese TV market by market share from 2004 to 2019. Especially in the field of high-end large screens above 80 inches, Hisense Laser TV firmly occupies the first place in market share and is the absolute ruler of the large screen market. Meanwhile, Hisense TV has become the market leader in countries such as Japan, Australia and South Africa. According to the survey released by China International Publishing Group, Hisense was one of the most familiar Chinese brands to overseas citizens for many years.

The cooperation was planned to be announced during the UEFA EURO 2020. Because of the COVID-19, the announcement was announced with the movie. The cooperation with Gong Li is a continuation of the signing of Benedict Cumberbatch as brand ambassador for the 2018 World Cup. Gong Li is dedicated and respectful to her career, and each of her leading roles is the result of the continuous focus on her acting skills. Hisense attaches great importance to technology and quality, and is fully recognized by consumers in Japanese, European and American markets. Moreover, Gong's calm and modest attitude fits well with Hisense, a pragmatic technology company. The eye-catching theme of the poster, "Who is Better Than Me", appropriately conveys the strength and confidence of both sides.

Hisense also released the first high-end benchmarking broadcast monitor in China today, which has formed a value connection with Gong Li's professional image in the film and demonstrated Hisense's consistent accuracy and uniqueness in the selection of brand ambassadors.