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2024 State of the Media Report

We Asked 3,000+ Journalists What They Want and Need from PR

For more than a decade, Cision’s State of the Media Report has served as the voice of journalists for public relations and corporate comms professionals worldwide.

This year, we surveyed more than 3,000 journalists across the globe to understand their biggest challenges, imposed by factors such as changing audience behaviors, industry downsizing, and the rapid growth of artificial intelligence. We examined the implications of these challenges for media relations teams and shed light on the opportunities they provide.

This year’s State of the Media Report covers:

  • Words and actions that truly get journalists’ attention
  • Most effective channels for reaching journalists
  • Resources most likely to win PR teams more earned media coverage
  • Factors that journalists say make up a “perfect” PR pitch
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