The Complete Guide to PR Pitching

Journalists are the original influencers. Their ability to reach audiences far and wide with critical information they can act on is the kind of reach and influence that most brands can only dream of. That's what makes the ability to get on journalists' radar so critical for PR professionals whose job is to grow brand awareness and enhance brand reputation. And yet, trying to figure out what journalists want, and how to get their attention, remains a constant struggle. 

Until now. We've combined decades of industry experience and journalist research to tackle the PR pitch once and for all.