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2024 State of the Press Release Report

2024 State of the Press Release Report

As the cornerstone of a well-rounded communications strategy, the press release is the most trusted and effective tool for PR and communications professionals across the industry.

For 70 years, PR Newswire has provided valuable insight to help organizations tell their stories effectively. Our State of the Press Release Report has furthered that mission, serving as a go-to resource for industry professionals seeking to increase the impact of their message.

The sought-after report is an analysis of PR Newswire’s proprietary press release data combined with a survey of communications professionals

This year’s State of the Press Release Report covers:

  • How to optimize headlines for maximum visibility
  • Insights into the use of generative AI in press release creation
  • Why the inclusion of multimedia with releases is essential
  • The increasing use of multichannel communications strategies
 
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