Tap Into the Power of AI for Public Relations

Artificial intelligence (AI) is not a new technology – it's been around for decades. But generative tools like Gemini and ChatGPT have been expanding into many sectors and industries, including PR and communications. So how does AI in PR work?

PR teams are still figuring that out. According to a 2025 Cision/PRWeek survey of senior PR and communications leaders, one third of comms teams use generative AI on a regular basis, and another third have begun experimenting with it. But how effectively are they using it? According to the same survey, only 30% of PR and comms leaders feel “very confident” their company is well positioned to take advantage of AI’s benefits.  

In the interest of increasing those numbers – and helping PR teams take advantage of all that AI has to offer – we created a comprehensive guide to help you better understand how to use AI in public relations (with a focus on generative AI), how to tackle its challenges, and how to make the most of its benefits. 

Fill out the form to discover how to use AI for PR success.