Tapping on PR Newswire’s expertise in content creation and strategy, Golden Agri-Resources showcases the tangible impact of its sustainability program through its press releases

The natural resources industry has always been reserved in its communications strategy due to its complex business nature. Likewise, Golden Agri-Resources, one of the leading palm oil plantation companies in Indonesia, is mindful of how its sustainability initiatives would be reported by the media.

The company wanted to increase awareness of its wide range of corporate social responsibility efforts, from forest conservation to investing in communities, among international journalists and investors overseas. The question was how to craft news-worthy and impactful press releases that engage audiences, beyond the usual formats such as announcements and statements.

Download the case study and learn how PR Newswire enables Golden Agri-Resources to:

• Craft newsworthy and impactful press releases that attract journalists to report the news
• Drive audience engagement through photos, videos, and online resources – all housed in a Multimedia News Release
• Reach out to international journalists through its global distribution network

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