KUNMING, China, Sept. 8, 2025 /PRNewswire/ -- The 23rd Kunming International Flowers & Plants Expo (IFEX) and China Kunming International Flower Expo (KIFE) will be held from September 19 to 21, 2025, at the Kunming Dianchi International Convention and Exhibition Center. The event will bring together more than 500 exhibitors from major producing countries including the Netherlands, and France, the United Kingdom. Co-located 2025 Asia International Tropical Plants Expo, will gather more than 100 growers and institutions from key biodiversity regions including Thailand, Indonesia, China, and Ecuador. Further establishing Kunming as a central hub for global horticultural trade and innovation.

Spanning 60,000 square meters of exhibition space and the Expo is now fully booked. This year's expo will feature specialized displays, high-level conferences, interactive demonstrations, and business matching services, offering a complete platform for industry advancement and worldwide partnership.

Professional Forums:

• New Plant Variety Protection in China (Floriculture): Exploring strategies for IP protection in flower breeding.
• Modernization of Floriculture Infrastructure: Highlighting the latest in agricultural technology.
• Digital Empowerment of Horticulture: Examining digital transformation across the industry.
• E-commerce Marketing for China's Floral Industry: Insights from top platforms and livestreaming influencers.

Why Attend:

• Full Industry Coverage: Engage with over 6,000 distributors for one-stop floral sourcing.
• New Varieties on Display: Discover Yunnan's proprietary flower breeds leading industry trends.
• Cultural Events: Enjoy live floral art performances and exclusive Kunming-themed floral souvenirs.

Featured Appearances: International KOLs Bring Global Plant Expertise

Adding further excitement to the co-located 2025 Asia International Tropical Plants Expo, four world-renowned plant influencers will make special appearances (Alphabetical order) : 

• Irene Chen (Malaysia): A landscape designer and social media influencer specializing in foliage plants. Through platforms like YouTube and Instagram, practical gardening advice, design inspiration, and plant maintenance tutorials are regularly shared.
• Kunzo Nishihata (Japan): A respected plant collector and master, widely admired for deep botanical knowledge and a distinctive aesthetic.
• Sean William Salim (Indonesia): A highly influential content creator in the tropical plant community, with a strong presence across YouTube, TikTok, and Instagram. Known for producing expertly crafted educational videos covering plant science and care.
• Tuke (China): A prominent plant influencer and urban greening enthusiast with over 2 million followers across social platforms. Recognized for a distinctive "museum-style" interior aesthetic that incorporates self-made botanical specimens and exotic plants.

Key Highlights:

• Strategic Hub: Kunming, at the heart of Yunnan — China's floral capital — serves as the nation's largest production and distribution center for cut flowers.
• Global Collaboration: Leading breeders from France and the Netherlands will also showcase cutting-edge innovations.
• Business and Knowledge Exchange: Participate in professional forums covering a variety of protection, digital transformation, infrastructure modernization, and e-commerce strategies.

Visitor and Exhibitor Profiles:

The event will attract breeders, growers, distributors, wholesalers, retailers, e-commerce platforms, researchers, and plant enthusiasts from around the world.

In 2024, IFEX received a 92.3% exhibitor satisfaction rate and 96.8% visitor approval, with 88% of exhibitors rebooked for 2025. Attracted over 84,000 visits and recorded on-site transactions exceeding RMB 200 million

"We found high-value partners and innovative products, especially in new varieties and advanced equipment," said Rose Marie Gonzaga, Managing Director of Tri GonzFlower Trading Corp.

"The exhibition significantly raised the global profile of Yunnan's floral industry," noted Duan Jinhui of Yunnan Yunxiu Flowers Co., Ltd.

With a clear vision to advance Asia's floral industry through innovation and international collaboration, KIFE and IFEX 2025 invite global participants to discover new opportunities in Kunming.

For registration and additional information, please visit:

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