HONG KONG, Sept. 25, 2025 /PRNewswire/ -- KINGHOOD Group made headlines at the September edition of Jewellery & Gem WORLD Hong Kong (JGW) with the debut of its second-generation international Smart Gold Store and its award-winning C2M (Customer-to-Manufacturer) online customization platform.
Featuring more than 3,000 exhibitors and tens of thousands of buyers at the Hong Kong Convention and Exhibition Center, JGW has become a global stage for showcasing breakthroughs in technology and business collaboration within the gold and jewelry sector.
KINGHOOD first introduced its international Smart Gold Store (first generation) at last year's JGW, where it won the 2024 Sustainability Award by JWA for manufacturing innovation, drawing strong attention from industry peers and global buyers.
The upgraded second-generation Smart Gold Store raises the bar even higher. Its AI algorithms now deliver more accurate analysis by filtering out anomalies, making testing faster and more efficient. The system also supports multiple settlement methods, including cash and cross-border e-payments, with more than 10 new international payment options. Multilingual service features further enhance accessibility, offering smoother, faster, and more reliable experiences for customers worldwide.
Privacy protection has also been strengthened with new safeguards, while the store's design blends cultural elements with a futuristic aesthetic, highlighted by a signature "black-gold" visual system to reinforce KINGHOOD's international brand identity.
On the customization front, the second-generation system can synchronize in real time with both local and international gold market prices, supporting over 10 new pricing sources.
Meanwhile, KINGHOOD has further integrated creativity with technology through the launch of the C2M online customization platform for gold jewelry and a wide array of culturally inspired products such as zodiac-themed gold and "chocolate gold." The platform recently won the 2025 Sustainability Award by JWA for its role in advancing technology for a sustainable future.
KINGHOOD's Smart Gold Store has been dubbed an "AI-powered gold robot shop," designed to provide one-stop, intelligent services that connect recycling with retail.
On the recycling side, the system harnesses AI, IoT, and big data to replace traditional manual recovery. Through the world's first intelligent gold recycling terminal, it integrates weighing, testing, smelting, and payment into a single streamlined process. Built-in cameras provide full transparency, while in the Chinese mainland version, gold prices are directly tied to the Shanghai Gold Exchange. This ensures a standardized, automated, and transparent experience that eliminates human error while enhancing both efficiency and trust.
All transaction data is digitally stored, with service fees calculated using a public formula, giving consumers a more transparent and fairer experience compared with manual recycling.
On the retail side, customers can purchase small-weight gold products directly from smart terminals, with the convenience of instant pickup and flexible savings options. In contrast to traditional jewelry stores that apply a fixed daily price, KINGHOOD ensures transparent pricing: the Chinese mainland version of the terminals quotes real-time Shanghai Gold Exchange price plus with a clearly stated processing fee.
Using AI-driven insights from user data, KINGHOOD also provides creative accumulation solutions such as "gold by the gram" purchasing, flexible accumulation plans, and goal-based accumulation tailored for younger buyers.
The Smart Gold Store has quickly established itself as a new draw for offline traffic. Working in tandem with its intelligent recycling system, the model forms a "recycling-to-sales" dual engine that delivers a one-stop service loop for gold transactions.
For operators, the system offers more than just dynamic inventory management and service optimization — it also builds valuable data assets. In-store management benefits from AI-driven user profiling and behavior analysis, helping boost repurchase rates, enable personalized recommendations, and expand product categories to meet diverse consumer needs.
The AI-powered gold store also moves beyond the boundaries of traditional retail by extending service touchpoints from shopping malls into hotels, residential communities, and other everyday spaces, significantly widening its service reach.
Expanding Reach in Hong Kong and Macao SARs
KINGHOOD is rapidly expanding its Smart Gold Store footprint in the Hong Kong and Macao Special Administrative Regions. Its first Macao store, located in a central shopping district, has already received an enthusiastic response. A pilot store in Hong Kong has also begun trial operations, with full support for simplified and traditional Chinese, English, and other languages.
The Hong Kong store integrates real-time pricing from the Hong Kong Gold Exchange, supports both gram and tael units, and allows settlement in multiple currencies. On-site payment services ensure convenience and fairness, while a robust after-sales system builds customer confidence.
As Hong Kong and Macao serve as key gold consumption hubs bridging East and West, the successful rollout in these regions is expected to pave the way for further expansion into Southeast Asia, Europe, and North America.
Driving a New Wave of Customization
At JGW, KINGHOOD's C2M online customization platform was also in the spotlight. On Aug. 7, it won the 2025 Sustainability Award by JWA for advancing technology for a sustainable future, recognizing its breakthrough role in driving sustainable innovation. On Sept. 17, at the JGW, the platform made its grand debut and was invited to attend the awards ceremony.
The platform directly connects consumers with manufacturers, bypassing middlemen to reduce costs while meeting rising demand for personalized jewelry. By shifting the industry from an "inventory-driven" to a "made-to-order" model, it helps jewelers cut storage costs, shorten turnover cycles, and improve efficiency.
Since its launch, KINGHOOD has reduced inventory turnover from 30 to 15 days and lowered capital costs by 80%. For consumers, the platform delivers bespoke jewelry at transparent prices, blending advanced craftsmanship with AI-powered customization.
"Faced with evolving consumer needs and the inefficiencies of traditional supply chains, KINGHOOD pioneered this platform to unlock the potential of personalized gold jewelry," said Wang Ruifeng, Director of KINGHOOD's Customization Center, at the award ceremony. "This innovation marks a new wave of digital transformation for the global jewelry industry," Wang noted.
